.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, once accustomed to running into billions in venture capital each year, have actually raised almost $360 thousand thus far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That slowdown is because of market concentration, increased regulatory tensions, as well as financial uncertainties.ADWEEK talked with five VCs who continue to buy adtech firms, despite these problems, regarding what they are searching for and also what they stay clear of. Perhaps unsurprisingly, these entrepreneurs are actually targeting opportunities in privacy-focused innovations and industry-specific places including linked television.